Derek Sivers Quotes

Success comes from persistently improving and inventing, not from persistently pushing what's not working.

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Confidence attracts. Vulnerability endears.

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I don't want to hear ideas. I just want to see the execution.

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Most people don't know why they're doing what they're doing. They imitate others, go with the flow, and follow paths without making their own. They spend decades in pursuit of something that someone convinced them they should want, without realizing that it won't make them happy.

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You can't please everyone, so proudly exclude people.

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A business plan should never take more than a few hours of work. Hopefully no more than a few minutes. The best plans start simple. A quick glance and common sense should tell you if the numbers will work. The rest are details.

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If you think your life's purpose needs to hit you like a lightning bolt, you'll overlook the little day-to-day things that fascinate you. If you think revolution needs to feel like war, you'll overlook the importance of simply serving people better. When you're on to something great, it won't feel like revolution. It'll feel like uncommon sense.

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Present each new idea or improvement to the world. If multiple people are saying, "Wow! Yes! I need this! I'd be happy to pay you to do this!" then you should probably do it. But if the response is anything less, don't pursue it.

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Never forget that absolutely everything you do is for your customers. Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.

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If you want to be useful, you can always start now, with only 1 percent of what you have in your grand vision. It'll be a humble prototype version of your grand vision, but you'll be in the game. You'll be ahead of the rest, because you actually started, while others are waiting for the finish line to magically appear at the starting line.

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Ideas are just a multiplier of execution.

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Never forget that there are thousands of businesses, like Jim's Fish Bait Shop in a shack on a beach somewhere, that are doing just fine without corporate formalities. As your business grows, never let the leeches sucker you into all that stuff they pretend you need. They'll play on your fears, saying that you need this stuff to protect yourself against lawsuits. They'll scare you with horrible worst-case scenarios. But those are just sales tactics. You don't need any of it.

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You need to confidently exclude people, and proudly say what you're not. By doing so, you will win the hearts of the people you want.

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Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?

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How do you grade yourself? It's important to know in advance, to make sure you're staying focused on what's honestly important to you, instead of doing what others think you should.

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There's a big difference between being self-employed and being a business owner. Being self-employed feels like freedom until you realize that if you take time off, your business crumbles. To be a true business owner, make sure you could leave for a year, and when you came back, your business would be doing better than when you left.

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Anything you hate to do, someone else loves. So find that person and let him do it.

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No matter which goal you choose, there will be lots of people telling you you're wrong. Just pay close attention to what excites you and what drains you. Pay close attention to when you're being the real you and when you're trying to impress an invisible jury.

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